Evolution (formerly Evolution Gaming before merging with NetEnt) has launched in the South African market, partnering with online casino SunBet.
Many of the highly inventive software provider’s most well-known and instantly recognised games will be offered on the site, particularly in the live casino.
A deal with UK-based software provider Bede Gaming made this transaction possible.
What is SunBet’s significance in this?
SunBet is owned by the Sun International Hotel and Casino business, which has a significant presence in South Africa and is a relatively new brand in the online gaming sector.
Following this news, SunBet’s general manager, Nitesh Matai, stated that collaborating with Evolution will make a significant difference for the company, because the range and variety of alternatives that their clients will have will assist the brand to grow.
Evolution has been one of the most sought-after software providers in the online gaming industry in recent years, with many different operators attempting to obtain exclusive rights with the firm due to the high quality of their products.
Even though Evolution’s table games and live casino games are among of the slickest in the market, it is with their unique products based on gameshows that they really excel. With games like Dreamcatcher Live, Deal or No Deal Live, and Monopoly Live available to their users, they’ll be able to drive client acquisition.
Customers will also have access to over 100,000 live sports events across a variety of marketplaces, with the ability to cash out.
What is the current state of the South African online gaming market?
In comparison to other key markets around the world, including as New Zealand, the United Kingdom, and Europe, the South African market is still developing, which is why SunBet’s relationship with Evolution is considered as a huge coup.
It’s a big step forward in terms of the level of service that can be provided to customers in South Africa, and Evolution’s mobile expertise just adds to the mix.
SunBet hotel customers can also take use of the convenience of being able to visit the site online while they are staying, allowing them to take advantage of all of the services and amenities available at their land-based casinos.
Depending on how the market reacts to the acquisition, SunBet may strike other agreements with other European or even US-based software firms to help differentiate their product and service offerings for their players.
Time will tell, but SunBet will undoubtedly have an eventful year ahead of it, and this might be a transaction that favours the brand’s long-term growth.
